This is mostly all conjecture on our part, based upon information gathered from publicly available sources, including emails sent by Fender to their dealers and customers, press releases, random Internet speculation, the behavior of various on-line and in-person retailers, and what the participants / non-participants (Fender, Viacom, MTV Games, Electronic Arts, Harmonix, Microsoft, Sony, Nintendo, Best Buy, Amazon, Guitar Center, Music123, Musician's Friend, eBay, etc) have said, not said, or failed to say. It's in some ways an interesting story in how things really work in the background. That is, shrouded in secrecy, with little or no information on anything. So we guess.
